Buffer vs Later
Both schedule across multiple networks. The real differences are price, which platforms they reach, and who each one is built for.
| Buffer | Later | |
|---|---|---|
| Entry price | $6/mo | $25/mo |
| Free plan | Yes | No |
| Networks | 9 | 7 |
| Best for | Generous free plan | Visual content calendar |
Where they differ on platforms
Buffer reaches Bluesky and Mastodon that Later doesn't.
Which should you pick?
On price alone, Buffer is the cheaper entry point ($6/mo). But match the tool to where you actually post: Buffer suits generous free plan, while Later leans toward visual content calendar.
Buffer
The long-standing, approachable scheduler with a usable free plan and broad newer-network support, including Bluesky and Mastodon.
Later · paid link
A visual-first scheduler centred on Instagram and Pinterest, with a strong media library and link-in-bio.
Pricing as of 2026-06-21. Confirm current plans on Buffer and Later. See more in the scheduler guide.