Buffer vs Hootsuite

Both schedule across multiple networks. The real differences are price, which platforms they reach, and who each one is built for.

BufferHootsuite
Entry price$6/mo$99/mo
Free planYesNo
Networks97
Best forGenerous free planMature analytics + social listening

Where they differ on platforms

Buffer reaches Threads, Bluesky, and Mastodon that Hootsuite doesn't. Hootsuite reaches YouTube that Buffer doesn't.

Which should you pick?

On price alone, Buffer is the cheaper entry point ($6/mo). But match the tool to where you actually post: Buffer suits generous free plan, while Hootsuite leans toward mature analytics + social listening.

Buffer

The long-standing, approachable scheduler with a usable free plan and broad newer-network support, including Bluesky and Mastodon.

Hootsuite

The enterprise-leaning incumbent — deep analytics and team features, priced well above solo-creator tools.

Pricing as of 2026-06-21. Confirm current plans on Buffer and Hootsuite. See more in the scheduler guide.